Using REBORN as its brand, Centre for Responsible Borneo (CRB) was developed on 22 February 2022 in response to tourism rebuild in Sarawak as well as global tourism recovery in the wake of COVID-19. At its core, CRB focuses on the importance, urgency and significance of responsible behaviour and collective actions for sustainable development from economic, socio-cultural and environmental aspects. The vision of the Centre is:

"To become a Sarawak's leading

and internationally recognized praxis body that realizes

research, knowledge, innovation and strategic partnership 

for the betterment of the society."

- The Vision of the Centre


The Centre has six missions which serve as its functions. These missions and functions are partnership, consultancy, research, training, event, and community. The descriptions of each function are as follows:

  1. Partnership: To establish networking and strategic alliance with public and private sectors, nationally and internationally, to promote responsible management and sustainable practices; 

  2. Consultancy: To provide consultancy services to the public and private sectors through collaboration and partnership;

  3. Research: To advance knowledge through research, scholarship and publication as well as develop innovative approaches for a better solution;

  4. Training: To provide a wide range of training programs and development opportunities for researchers, practitioners and younger generation;

  5. Event: To conduct forums, seminars and conferences in partnership with academic institutions, governmental agencies and/or international bodies;

  6. Community: To administer communal and capacity building programs to engage with and empower community members.



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Dr. Hiram Ting

Director, Centre for Responsible Borneo

Chairman, Sarawak Research Society

Ms. Mandy Chen

Secretary, Centre for Responsible Borneo

Youth Ambassador, Regional Centre of Expertise (RCE) Kuching

Mdm. Lily Lau

Administrative Executive, Centre for Responsible Borneo

Board Members

Mdm. Mukvinder Kaur Sandhu

Pro-Vice Chancellor, UCSI University Sarawak

Chairperson, Regional Centre of Expertise (RCE) Kuching

Dr. Yusman Yacob

Secretary, Sarawak Research Society

Senior Lecturer, University Teknologi MARA

Mdm. Rozita Nordin

Regional Marketing Manager, Emerald Publishing (East Asia)

Academic Members

Dr. Ivon Lim

Course Director (Postgraduate), School of Business, Swinburne University of Technology Sarawak

Dr. Hii Puong Koh

Lecturer, UCSI University Sarawak

Dr. Lorna Liew

Lecturer, UCSI University Sarawak

Dr. Chin Chee Hua

Lecturer, University of Technology Sarawak

Industry Members

Mr. Lucas Lim

Treasurer, Hwa Gong Bau Historical Society

Mr. Luqman Nulhakim

Senior Assistant Director, Pharmaceutical Services Division, Sarawak State Health Department

Ms. Julie Liaw

Auditor, Sarawak Amateur Radio Emergency Response (SARES) 

Secretary. Saberkas Cawangan Padungan

Executive Members

Mr. Nicholas Tiong

Project Manager, Centre for Responsible Borneo

Ms Andrea Le

Research and Event Committee, Sarawak Research Society

Mr. Reuben Russell

Project Executive, Centre for Responsible Borneo

Mr. Leo Tang

Project Executive, Centre for Responsible Borneo

The Centre is established under the wing of Sarawak Research Society (SRS) and in partnership with UCSI University Sarawak Campus, Emerald Publishing (East Asia), Regional Centre of Expertise (RCE) Kuching and Southeast Asia Research Academy (SEARA). Apart from the Board Members who serve as strategic partners, the management team is made up by Academic Members, Industry Members and Executive Members. The Centre is led by Dr. Hiram Ting who is assisted by Ms. Mandy Chen and Mdm. Lily Lau. 

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Green and Gold Experiential Tourism in Bau

One of the pioneering projects under Sarawak Research Society under Responsible Borneo Initiatives, “Green and Gold Tourism Exploration in Bau Disitrict” focuses on community involvement and empowerment. Pilot studies were carried out in Taiton and Jalan Kuching-Bau and a series of dialogues were held with the community leaders and members. The purpose is to design......

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International Conference on Responsible Tourism and Hospitality (ICRTH) 2022 is an academic and professional (industry) event that advances the discourse on responsible tourism for sustainable development. This event is a continuation of ICRTH2021 held on 27-28 May last year which attracted approximately 3,500 virtual delegates from 96 countries.

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Responsible Tourism Framework and Application

In light of the 2021 Sarawak Commitment to Responsible Tourism, this study aims to explore and develop the Responsible Tourism Framework that would be useful to act as a benchmarking tool (or guidelines) to all entities within the tourism and hospitality industry for economic, social and environmental development in a sustainable manner.

International Conference on Responsible Tourism and Responsibility

World Tourism Day in Sarawak
Venue to be confirmed     24-25 Sept 2022


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More details will be provided soon


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Secretary: Ms Mandy Chen
Mobile: +6014 287 1389

Centre for Responsible Borneo

Level 3, UCSI University Sarawak Campus

Lot 2976, Block 7, Muara Tebas Land District

Sejingkat, 93450, Kuching, Sarawak, Malaysia