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Responsible Tourism Blueprint

Introduction to Responsible Tourism Blueprint

The Responsible Tourism Blueprint is a framework that demonstrates responsible tourism

concept as policy statements and articulates the practice of responsible tourism among

tourism and hospitality sectors/players. It is aimed to benchmark responsible practices in

Sarawak and position the state as a rising and prominent responsible tourism destination.


The Responsible Tourism Blueprint is driven by the responsible tourism goals which is in line

with the PCDS2030.


Why does Responsible Tourism matter?

Responsible tourism matters due to reasons such as:


Apart from minimising the negative impacts of tourism on the environment, culture, and society, it looks into maximising benefits to the local communities and destinations through tourism;


It highlights the role of stakeholders and their actions in any tourism activities; hence "who is responsible for what';


It calls for behavioural change at the individual level and the need for effective partnership at the corporate level; it makes every stakeholder an equal partner;


It heightens the need to build a resilient and future-proof tourism industry industry and ecosystem;


It promotes meaningful connection and purposeful experience in travel, while inculcating in visitors a sense of responsibility for sustainable development.

Message from Premier of Sarawak-5_edited

Responsible Tourism Governing Values and Policy Enablers

The responsible tourism blueprint is governed by Five (5) Governing Values and supported with Seven (7) Policy Enablers for promoting sustainable development of tourism and hospitality industry in Sarawak.

Governing Values

Policy Enablers

Responsible Tourism


The responsible tourism roadmap is developed to outline the steps that Sarawakʼs tourism

and hospitality industry will take to implement responsible tourism practices.

Action Based on Priorities and Contexts

The action based on priorities and contexts as below: 

Importance (How Much?)


i. Identify what is important and how much needs to be done.

ii. Determine who the stakeholders are and what they are responsible for.

iii. Set achievable goals and actionable plans.

Urgency (How Soon?)


i. Assess the level of importance in a given timeframe

ii. Assess what matters more based on contextual factors.

iii. Examine the resources and determine how they can be efficiently used.

Significance (How long?)


i. Determine the duration needed to achieve a goal.

ii. Examine the process with a view of adding/creating values.

iii. Monitor its positive and negative impacts, hence its sustainability.

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